Production Lines: Ashley Watson PDF  | Print |  E-mail

        Ashley Watson established Athena Designs in January of 2006 while studying Fashion Design and Fiber Arts at the New Brunswick College of Craft and Design.    

ahsley watson   

        With the slogan Fashion for the Earth, Athena Designs is an innovative approach to environmentalism in the ready-to-wear, luxury fashion and textiles market.  Focused on a healthier future, Ashley demands environmentally sustainable business practices, and fair labor standards.  Athena Designs uses organically grown fibers and renewable resources that support a healthier form of agriculture. Everything is considered including the farmers, the animals and the soil.  Soft organic cotton, durable hemp, luxurious tencel and bamboo are some of the natural and earth-friendly fabrics you’ll enjoy.

Growing up on a farm in the country, Ashley gained knowledge and respect for land and animals.  With the drive for a healthier planet and spreading the message of sustainable development, Ashley became actively involved in the environmental community.  In 2003 she received the New Brunswick Environmental Youth Leadership Award for her stewardship and involvement in environment related issues. 

        Athena Designs guarantees quality and style.  Many designs are made with hand woven fabrics that Ashley weaves on traditional and computerized looms.  These fabrics involve complex weave structures, color and texture, as well as hand spun yarns.  The woven fabrics are used to create cutting-edge garments and accessories for both men and women. 

        The inspiration behind Athena Designs: be bold, be conscious and "be the change you wish to see in the world" - Mohandas Gandhi.


hat and corset


corset & hat: 50% handwoven hemp / 50% tencel
pants: 55% hemp / 45% tencel


hatand Jacket

Handwoven hemp jacket
Organic cotton and hemp hat




Handwoven hemp fedora


Tussah silk and tencel handwoven shawl

This hand woven white silk corset was a one of a kind school project.


white detail

Ashely has introduced a new line of casaul and yoga wear. "Bee Organic" to her output
The fabric is a bamboo/organic cotton/spandex jersey blend. they have an ink transfer 
bee images.

She has recieved a grant from Artsnb to work on her next project which will be a series of woven 
shibori pieces. She will be using bamboo yarn and natural dyes. and be weaving on her my new 
computer loom, which should be in operation soon!!



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